If you’ve been following my last couple of posts, I’ve been talking about creating a predictable business and income (hey I’m talking about predictable AND making money, NOT predictable and having no income!). The very first thing that you need to do is have regular, routine conversations with the people you know and give them the opportunity to work with you or refer people to you. Without that most agents are dead in the water, since 70-80% of all the transactions done are as a result of referral or a personal relationship with the agent. This video is about developing a niche that delivers business to you on a regular basis. Most agents try to do "too many things" and as a result never become an expert at anything. Instead of trying to do "everything", an agent would be much better off doing one thing extremely well. The benefit for the agent is taking the pressure off the them to learn everthing, spending money on projects that don’t return results, and countless hours on projects that quite frankly they aren’t capable of converting. For example, an agent who goes to see 2 FSBOS per year doesn’t stand a chance against someone who sees 1 a day. The person who sees 1 per day has built their skill set and probably has a system and realizes that it’s a numbers game – so if something doesn’t work out perfect, they realize they just need to show up the next day and try again. The person who sees only 2 FSBOs "NEEDS" the listing or they consider their efforts a failure – and then they feel like a failure, and "that nothing works so why bother". So watch this video and start thinking about, "What niche would I like to specialize in?" Please share on this blog any niches that you see working out there right now – the more we share, the faster we all fix our market and the economy!
Click on a video below to watch it:
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